Kaufland Global Marketplace – Onboarding

Have you registered to sell with Kaufland Global Marketplace? Now it’s time to adjust the settings for the individual country sales channels on which you want to sell.

Table of contents:

Video Tutorial: How to set up your primary sales channel
Onboarding Checklist: These are the settings you need to apply before you launch
Detailed instructions for onboarding
FAQ: Answering any questions about getting started with Kaufland marketplaces

1. Video Tutorial: How to set up your primary sales channel

Before you can start adjusting your settings, you will need to define your primary sales channel. This specifies your main marketplace, which will be displayed to you first by default. If you want to use the full potential of Kaufland Global Marketplace and sell on multiple Kaufland marketplaces, you can add additional sales channels later in the process.

2. Onboarding Checklist: These are the settings you need to apply before you launch

Set your shipping settings
The shipping group must include Germany for Kaufland.de, the Czech Republic for Kaufland.cz, Slovakia for Kaufland.sk, Poland for Kaufland.pl and Austria for Kaufland.at. Otherwise it will not be saved. Shipping costs must be set in the respective country’s currency. Shipping groups and offers are linked during onboarding. Offers can only be created after at least one shipping group has been added.
Create offers
You can already list product data (in the local language) and offer data (in the local currency) for the new channels.
Complete tax information
As a seller in the EU, all you need to do is add your OSS number if you didn’t enter it during registration. You do not need to go through separate tax registrations for each country.
Save country-specific legal texts
The legal texts must be saved in the local language and must follow local law. Our partners are happy to help you further.
Enter a return address
You can either use your Kaufland.de return address or add another one for the new sales channels.
Check the warehouse settings
Optionally, you can add further warehouses for the new sales channels.
Go live and get started:
When you have finished changing the settings to get started, you can activate the sales channel. To do so, click on “Activate now” on your dashboard view.

Step-by-step video tutorial for onboarding

Our video tutorials explain step by step how to adjust the startup settings and complete your onboarding.

1. Sales channel set up:

2. Shipping Settings:

3. Tax Information:

4. Legal texts:

Coming soon

5. Save LUCID number (only for Germany):

6. Return address:

7. Warehouse creation:

8. Go live and get started:

3. Detailed instructions for onboarding

You can download a detailed onboarding guide here: Download Onboarding guide

4. FAQ: Answering any questions about getting started with Kaufland marketplaces

What happens after registration?

Once your account has been activated, click on the link in the activation e-mail and log in with your log-in data. Now select Kaufland.de, Kaufland.sk, Kaufland.cz, Kaufland.pl or Kaufland.at as your primary country sales channel. This will also be used to bill the monthly subscription fee. You will then be redirected to the further settings and can start with the onboarding. You can add further country-specific sales channels at any time free of charge.

If you want to add more sales channels, go to your dashboard view in the Seller Portal. In the upper area you will find a drop-down menu labelled “Add sales channel” and you can directly select the desired channel.
I have selected Kaufland.de as my primary country sales channel – what now?
If you have selected Kaufland.de as your primary country sales channel, you can proceed directly with all settings and then sell directly.

You must make these settings:
- a. Warehouse (optional) – Check the details of your warehouse or add another one.
- b. Shipping groups – Configure your shipping options and shipping costs: A shipping group must always have the relevant country of the distribution channel as the destination country.
  Example: Kaufland.de must contain “Germany” as destination country, otherwise shipping groups cannot be saved. Shipping groups and offers are linked during onboarding. Offers can only be created after at least one shipping group has been added.
- c. Offers – Create your initial offers and link them to your inventory and shipping groups. Then you can manage your product data.
- d. Legal texts – Save the required legal texts for your customers.
- f. Returns address – Save the address of your warehouse to which the returns will be sent.
- g. Tax information – Add the relevant tax information.
- h. Go live and get started – When you have finished changing the settings to get started, you can activate the Kaufland.de sales channel. To do so, click on“Activate now” on your dashboard view.
Yes I would like to add Kaufland.cz and Kaufland.sk for free!
What settings are now available to me for the other sales channels?
All settings are already available for the new sales channels.
- a. Shipping groups – Configure your shipping options and shipping costs: A shipping group must always have the relevant country of the distribution channel as the destination country.
  Example: Kaufland.de must contain “Germany” as destination country, otherwise shipping groups cannot be saved. Shipping groups and offers are linked during onboarding. Offers can only be created after at least one shipping group has been added.
- b. Create offers – You can list offers (in local currency) for the new sales channels. Create your first offers and link them to your warehouse and shipping groups. Learn more under “Create your Offers”.
- c. Create products – You can already list product data (in the local language) for the new sales channels. Learn more under “Create your Products”.
- d. Tax information – Complete your details by adding all relevant tax information.
- e. Legal texts – Please save the following legal texts for your customers: Legal notice, Cancellation policy, General terms and conditions, Privacy policy.
- f. Return address – Provide the address of the warehouse where returns should be sent. The return address must be in the EU.
- g. Warehouse (optional) – Check the details of your warehouse or add another one.
- h. Go live and get started – When you have finished changing the settings to get started, you can activate the new sales channel. To do so, click on “Activate now” your dashboard view.