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Sponsored Product Ads

Icon SPA

Our performance-based promotion tool allows you to increase the visibility of your products on Kaufland.de through a more prominent placement. Reach exactly those customers who are searching for your products or are looking at similar products.

At the same time, you have full cost control, as you can define your bids and campaign budgets individually. In addition, you only pay for the clicks on your ads, displaying the ads themselves is free of charge.

You can create, monitor and optimize your campaigns independently. Since the dashboard provides an overview of the performance of your campaigns, you can make data-based decisions.

Take your chance for increased sales and long-term growth!

Your benefits at a glance

Benefits SPA

Easy and transparent: This is how Kaufland.de Sponsored Products work

Content Optimisation

Make sure that your product and offer data are provided in the most favourable way to ensure that increased traffic on your products will convert.

Setting up a Campaign

The system will guide you step-by-step through setting up the campaign, product selection, definition of keywords and budgets.

Track your Performance

Supervise your campaign’s success, adjust your campaign settings or optimize bids and keywords.

You are interested in our Sponsored Products?

You can reach our support via:
support-spa@kaufland-online.de

You are selling on Kaufland.de already? Boost your sales now:
kaufland.de/spa

FAQ

  • Where do Sponsored Product Ads appear?

    Sponsored Product Ads can appear in several ad placements across the site (especially in the search result pages and category pages) to help shoppers discover your products. These placements may change from time to time as we are constantly making changes to the design and trying to optimize it.

  • Where and how will shoppers see my ads?

    Based on the products that you are promoting we match their keywords automatically to the search terms that shoppers are looking for. When a shopper searches using words or terms relevant to your promoted products, your ads might appear along with the other products on the search results or in the category page.

  • Why is it called performance-based?

    Sponsored Product Ads are performance-based – meaning that you do not pay for impressions of the promotions. You only pay when a shopper clicks them and enters your product page.

  • What do I have to do before starting my campaign?

    Before starting campaigns to increase the visibility of your products, there are a few aspects you should consider in order to actually increase your conversion rate:

    • Make sure you have the product in stock.
    • Make sure that the quality of the product images is sufficient.
    • Post meaningful and accurate product descriptions that describe the item in detail.
    • If possible, promote products that have received positive reviews.
    • Pay attention to your seller ratings. A good rating will dispel any doubts the buyer may have and can help you achieve better conversion rates.
    • Make sure the product price is competitive. Please note that for products that are offered by other marketplace merchants besides you, your ads will only be played out if you currently have the best offer and accordingly appear in the Buy Box!
  • How do I create a Sponsored Product Ads campaign?

    Log in to your seller account on kaufland.de/seller and click “Sponsored Product Ads” under “Services". From there, you can directly log in to your Sponsored Product Ads account. In your Sponsored Product Ads account, you can then set up a new campaign via the button “New Campaign” under the menu point “Campaigns”. Follow the instructions of the system to set up the campaigns.