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Händlerbund (Seller Association)

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The Händlerbund e-commerce network was founded in Leipzig in 2008 and is now Europe's largest online trade association. It offers its members numerous services which make online retail for you as a seller much easier and legally secure.

The legal protection includes, but is not limited to:

  • Legal texts such as general terms and conditions as well as imprint
  • Legal advice from specialist lawyers
  • Assistance and representation in case of a legal warning

Depending on your requirements and budget, you can book the package that suits you best and benefit from the services of the Händlerbund starting at € 8.90 per month.

Being a seller at you will receive 3 months off!

See all information and protect your business


In addition, the association offers you numerous other services with regards to marketing solutions, customer service and many other areas still containing a hurdle for sellers:

  • OnlinehändlerNews: The info portal provides regular updates on the latest developments and offers you all the important insights into the e-commerce market.
  • HB Campus: With the e-learning flat rate of the Händlerbund, you can train yourself and your employees - either from home or the office; training on demand when, where, and how you want it!
Find & book a suitable package