PUMA SOFT WIRED 2 PS Rot

PUMA Soft Wired 2 PS 

Die Soft Wired 2 vereint einen modernen, urbanen Stil, der perfekt auf den aktiven Lebensstil von heute abgestimmt ist. Das atmungsaktive Mesh-Obermaterial sorgt für eine gute Belüftung und hält Ihre Füße den ganzen Tag über kühl und angenehm. Dank der leichten Bauweise und der reaktionsfreudigen Dämpfung bietet dieser Schuh die ideale Balance zwischen Unterstützung und Bewegungsfreiheit.

• Stil: 401506_03
• SOFTRIDE: Weicher Schaumstoff für ganztägige Dämpfung und Komfort
• SOFTFOAM+: Step-in-Komfort-Einlegesohle, die dank ihrer extradicken Ferse für weiche Dämpfung sorgt
• Das Obermaterial der Schuhe besteht zu mindestens 30 % aus recycelten Materialien und die Unterseite zu mindestens 10 % aus recycelten Materialien.
• Normale Weite
• Obermaterial aus Air-Mesh
• Schnürverschluss
• Leichte IMEVA-Zwischensohle
• PUMA Kids: Empfohlen für kleine Kinder zwischen 4 und 8 Jahren

By creating the fastest products for the fastest athletes in the world, PUMA has been promoting sport and culture from the very beginning. For more than 70 years, we have drawn strength and credibility from our sporting heritage. In 1919, the brothers Rudolf and Adolf Dassler took the first step in a long history characterized by performance and speed: in their hometown of Herzogenaurach in Germany, they founded the Gebrüder Dassler shoe factory. Five years later, in 1924, they moved into their first factory. At the time, they had no idea that they were laying the foundation for the world capital of sports shoes. Initially, there were many other, smaller shoe factories in Herzogenaurach. Most of them did not survive the 1950s and 60s, however. The Dasslers' fate was different. They celebrated their first successes after just a short time. At the 1928 Summer Olympics in Amsterdam, the majority of German athletes wore Dassler spikes. More awards followed in quick succession: seven gold and five bronze medals for the world-class athletes in Dassler shoes. The first records were also set: two world and five Olympic records. This was how the Dasslers achieved their national and international breakthrough. 28 years after founding the Dassler brothers shoe factory, the brothers separated after a dispute. Rudolf Dassler moved to another family-owned building, converted the warehouse into a factory together with his 14 employees and founded his own company: the 'Rudolf Dassler Sports Shoe Factory (RUDA)' was registered as a company in January 1948 and began operations a few months later, on June 1, 1948. It took another four months until the PUMA brand was born: on October 1, 1948, 'PUMA' was registered with the German trademark and patent office. In December 1948, Rudolf Dassler finally announced his decision to name the company 'PUMA Schuhfabrik Rudolf Dassler' in a letter to partners and customers. It was entered in the German commercial register on January 14, 1949. In 1958, another company logo was patented: the Formstrip, originally intended to stabilize the foot in shoes, was now a PUMA trademark and could be seen on almost all of the brand's shoes. With the advent of mass media, the timing of the launch could not have been more appropriate: thanks to television and print media, the PUMA Formstrip could be seen all over the world. The PUMA Speedcat represented our long-standing relationship with motorsport. The design was created in 1998 as a fireproof overlay for Formula 1 drivers. With its innovative, elegant and understated appearance, highlighted by the characteristic embroidered big cat logo, the Speedcat quickly became a classic fashion attribute. We have always been one of the TOP suppliers of racing clothing and merchandise in Formula 1 and have contracts with the best teams: Scuderia Ferrari (2004), Mercedes-AMG F1 (2012) and Red Bull Racing (2015). FOREVER FASTER PUMA launched its FOREVER FASTER brand campaign with the aim of becoming the fastest sports brand in the world. FOREVER FASTER recognizes individuality and challenges conventions and taking risks through courage, confidence, determination and joy.