How it works

1. Selling with kaufland.de
   1. Can I sell on kaufland.de?
   2. How do I start on kaufland.de?
   3. It's that easy to sell on kaufland.de!
2. Create an account
   1. Registration & Activation
   2. Upload your logo
   3. Enter your shop URL
   4. Enter your shop information
   5. Text modules for complaints
   6. Shipment settings
   7. Returns settings
   8. E-mail settings
3. Receive orders
   1. Manually
   2. CSV files
   3. Software interfaces
   4. REST API
4. Receive sales proceeds
5. Customer satisfaction
6. Reports and statistics
7. Shop conditions
8. Conditions for our sellers
9. Downloads
10. Software interfaces

1. Selling with kaufland.de

To sell on kaufland.de, you must meet the following requirements:

• Pursuit of a trade (small business regulation not permissible).
• Good accessibility (by telephone and e-mail) must be ensured.
• Customer communication in German must be guaranteed.
• Items from forbidden categories may not be sold.
• An official EAN (GTIN) must be available for all products. The EAN must have been issued by the manufacturer or GS1.

Further details can be found in our General Terms and Conditions and in the Seller principles.

All you need to start on kaufland.de is an account. The complete registration is done online - initially you do not need to submit any postal documents.

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2. Create an account

All you need to sell on kaufland.de is an account. During the registration process, we ask you to enter all company data and to provide the first details of your shop.
The registration does not need to be made in one step. You can navigate back and forth within the registration at any time.
Once you have made all entries, your registration can be sent. Our team will check your data and activate your account as soon as possible. You will be informed about the activation separately by e-mail.

This function allows you to display your own shop logo for each of your offers on kaufland.de. This service does not have to be booked additionally and is covered by your monthly fee.

As an additional service you can book a link to your online shop for 9.95 € (plus VAT) per month. The link will be displayed to all customers on the homepage of your kaufland.de shop. This way you win customers for your own online shop.

Tell your customers who stands behind your company! What are you an expert in? How many employees do you have? How fast is the shipping?

To respond quickly and professionally to customer complaints, you can store ready-made text modules for the most common queries.

Example:

You can save your own shipping cost logic on kaufland.de. To do so, you define shipment groups beforehand. Later, the shipment groups can be added to your offers simply by using the name you have assigned to them.

Example:

You ship your parcel items to Germany with DHL and to the Benelux countries with Hermes. You ship your forwarding items within Germany with Dachser.

In this case you would create 2 shipment groups:

1. Parcel
2. Haulage

When listing offers, whether manually, via CSV file, software partners or REST API, you now only have to specify the shipment groups for each item (here in the example "parcel" or "haulage"). Depending on which item the customer buys and where the customer lives, we automatically display the shipping costs defined by you.

If you have forwarding items and have defined a forwarding agent as the shipping service provider, your items are automatically marked as "forwarding items". In these cases, we ask the customer to provide a telephone number for the notification.

On kaufland.de you can use the kaufland.de returns system or your own system. You make the returns setting under "Shopeinstellungen / Retouren" (shop settings / returns).

We offer you the following options for this:

• Option 1: A ticket is opened. You can use this function to arrange returns with the customer and, for example, upload a return label.
• Option 2: The customer is automatically shown a pre-defined text within a ticket.
• Option 3: The kaufland.de returns system. Here, we prepare the return label for you. You can track the return process and current shipment status at any time in your customer account.

As a kaufland.de partner, you will receive various types of e-mails from us, e.g. about sales, reports and disbursements. To ensure that these e-mails go directly to the right recipient in your company, you can define where individual e-mails are to be sent.

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3. Receive orders

You will be notified by email about every order. Additionally, you can manage your orders in your account.

You can also search for individual orders or customers. With the filter "Status auswählen” (select status) you can differentiate between new orders and orders that have already been sent.

Next to each sold item you can find different action fields.

• Offer item again: Item is offered for sale again.
• Cancel item: Customer gets his/her money back.
• Display details: Shows all information concerning the order.
• Display invoice: Shows the kaufland.de customer invoice - can be enclosed with the parcel.
• as sent: Marks the item in the system as shipped and notifies the customer.

A large number of software interfaces already offers a direct connection to kaufland.de for automated and up-to-date import of your orders. To enable smooth system communication, generate your personal kaufland.de API access data in your account area.

You can find a list of all supported interfaces on our partnersite.

Please save your access data securely, as they are not permanently displayed in your account. The access data must be stored in your software interface. Experience has shown that specific kaufland.de settings must also be made, which vary depending on the software used. Please consult your interface provider directly to find out which parameters you need to set.

Many software interfaces additionally offer the management of subsequent processes of an order, such as "report shipment" and "cancel item". Your interface provider will be happy to also inform you which processes can be displayed in addition to order receipt.

Through a direct connection to your systems via REST API, orders can be received quickly, easily and automatically by your system. The REST API offers you two different options for order notifications. Use the push notification function to receive an up-to-date and direct notification when kaufland.de places a new order or determine when and at what intervals the notifications are queried independently.

Recommended action: kaufland.de recommends the use of push notifications to be informed about orders in real time. This function offers many other notification options and is constantly being expanded.

You can also control all follow-up processes after order receipt via REST API with kaufland.de.

• Report item dispatch (incl. dispatch number)
• Cancel item

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4. Receive sales proceeds

You will receive the credit for your sales directly from kaufland.de. Proceeds from the sales are initially marked as "reserved" and will be released in accordance with the following table:

On the first day of the calendar month you will receive an invoice for the sales fees, such as the sales commission per sale and the monthly basic fee. With every payout you will additionally receive an exact report with all details of your payout by email.

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5. Customer satisfaction

The tickets are divided into three categories:

• Tickets to be processed (these cases require the fastest possible reaction from your side)
• Open tickets (these cases are still pending, but wait here for a reaction of the customer or the kaufland.de customer service)
• Archived tickets (closed cases are stored here)

Additionally, customers can rate the transaction with you.

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6. Reports and statistics

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7. Shop conditions

As a seller on kaufland.de, you can book a link to your online shop in addition to the monthly fee. You can change this service monthly.

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8. Conditions for our sellers

There are no hidden costs at kaufland.de. In addition to a monthly basic fee, you will only be charged the following sales commissions per sale. This results in the value of your credit note. The listing of items is free and unlimited.

* On your price plus shipping costs

Basic Fee 39,95€ per Month, plus VAT

• Unlimited listing of products
• Diverse marketing for your products
• Personal seller support
• 1st level end-customer service
• Lowest price automatic

Register now as a seller Change possible monthly
cancel at any time

Link to your online shop + 9,95€ per month, total price 49,90€ plus VAT

• All benefits of the basic fee
• Link to your online shop

Register now as a seller Change possible monthly

¹Game consoles, DVD players, LCD TVs, plasma TVs, home cinema systems, beamers, digital cameras, camcorders, GPS devices, PDAs, media players, CD players, stereo systems, amplifiers & receivers, speakers, MP3 players, digital photo frames, mobile phones, landline telephones, car Hifi, audio and video, barcode readers, PCs, copiers, processors, fax machines, flat screens / TFTs, Hard disks / HDD, hardware components, laser printers, mainframes, PC memory/RAM, motherboards, multifunction devices, netbooks, network analyzers, notebooks/laptops, POS terminals, print servers, routers, scanners, barebone servers, servers, special printers, surge protection, tablet PCs, thin clients, graphics cards, workstations, Blu-ray players
²Cooking and baking appliances, cleaning appliances, tea and coffee machines, kitchen appliances, air-conditioning and heating appliances, large household appliances, irons and steam ironing stations, washing machines, dishwashers, refrigerators, stoves and ovens, microwaves, mixers, hobs, sewing machines, ovens, extractor hoods, deep fryers
³Tools, motor garden tools, hand garden tools, wood splitters, welding equipment, saws, snow shovels
⁴Game console accessories, camera accessories, mobile phone and PDA accessories, beamer accessories, TV accessories, cables, audio accessories, webcams, blank CDs, blank DVDs, cables for computers and peripherals, computer mice, docking station, uninterruptible power supply (UPS), ink cartridges, interface cards/adapters, IT security, keyboards, network cards/adapters, network cables, network accessories, network switches, consumables computers, power supply, voltage supply, printer supplies and extensions, rechargeable batteries/rechargeable batteries, toner cartridges, USB sticks, memory cards, protective foils
⁵Knives, dishes, cutlery, ladders, candles, lighters, buckets, vacuum cleaner bags, ashtrays, cooking containers, coffee machine accessories
⁶Bandaging materials, plasters, wound cleansing and hygiene, compresses, first aid accessories, blood pressure monitors, blood-glucose monitors, tampons and panty liners, dental care, hot water bottles and heat pads, contact lenses and contact lens accessories, scales, cosmetics
⁷Consumables office, maps
⁸Confectionery, food, coffee, tea, cocoa, wines, sparkling wine & champagne, spirits, beers, soft drinks, food supplements
⁹Plants & plant accessories, garden decoration, darden irrigation, barbecue & accessories, privacy screens & garden fences, tents, pools, saunas, sauna accessories, pool accessories
¹⁰Tables, chairs and benches, sofas and armchairs, cupboards, shelves, beds, home textiles, home decoration, bathroom equipment, garden furniture, office furniture, wallpaper, complete furnishings, slatted frames, mattresses, mattress covers, bathtubs, bathtub accessories, signs, safety guards, blankets, pillows, covers, fireplaces, benches, stools, loungers, sinks, fittings, pictures, fireplace accessories, floor coverings, wardrobes, air beds, hammocks, hammock accessories
¹¹Garden lighting, illuminants
¹²Lubricants and drugstore
¹³Garden clothing, sportswear, trousers, tops, dresses, skirts, jackets & coats, business clothing, underwear, baby clothing, ties & bow ties, nightwear, stockings & socks, swimwear, scarves, headgear, gloves
¹⁴bags, sunglasses, notebook cases, bags/cases, belts, umbrellas, glasses, backpacks, suitcases
¹⁵Baby food, child car seats, child car seat accessories, child safety lock, baby phones
¹⁶Car accessories, motorcycles and motorcycle accessories, motorcycle clothing, helmets, tires
¹⁷Sports equipment, inline skates and skateboards, trophies and prizes, fishing, skates, balls, sportswear
¹⁸Movies, audio books, music, games, books, software

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9. Downloads

Here you will find important templates, for example for your offer and product data file.

Product data file:

You can add further items (EANs) to our product catalog by using a file. The template for the product data file can be found here: CSV example of a product data file.

A breakdown of which mandatory information is required for which category, as well as explanations and examples for filling these out, can be found here: Mandatory attributes per category

Offer data file:

Offers can be listed on kaufland.de by using an offer file, among other things. An example of the structure of such a file can be found in our CSV example of an offer file.

API documentation:

A detailed description of our REST API can be found in our API documentation.

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10. Software interfaces

Manage your processes on kaufland.de even more easily using our software interfaces!

kaufland.de has connections to numerous sales management solutions, merchandise management and shop systems which you can find on our partnersite.