To sell on kaufland.de, you must meet the following requirements:
All you need to start on kaufland.de is an account. The complete registration is done online - initially you do not need to submit any postal documents.It's that easy to sell on kaufland.de!
All you need to sell on kaufland.de is an account. During the registration process, we ask you to enter all company data and to provide the first details of your shop.
The registration does not need to be made in one step. You can navigate back and forth within the registration at any time.
Once you have made all entries, your registration can be sent. Our team will check your data and activate your account as soon as possible. You will be informed about the activation separately by e-mail.
This function allows you to display your own shop logo for each of your offers on kaufland.de. This service does not have to be booked additionally and is covered by your monthly fee.
As an additional service you can book a link to your online shop for 9.95 € (plus VAT) per month. The link will be displayed to all customers on the homepage of your kaufland.de shop. This way you win customers for your own online shop.
Tell your customers who stands behind your company! What are you an expert in? How many employees do you have? How fast is the shipping?
To respond quickly and professionally to customer complaints, you can store ready-made text modules for the most common queries.
You can save your own shipping cost logic on kaufland.de. To do so, you define shipment groups beforehand. Later, the shipment groups can be added to your offers simply by using the name you have assigned to them.
You ship your parcel items to Germany with DHL and to the Benelux countries with Hermes. You ship your forwarding items within Germany with Dachser.
In this case you would create 2 shipment groups:
When listing offers, whether manually, via CSV file, software partners or REST API, you now only have to specify the shipment groups for each item (here in the example "parcel" or "haulage"). Depending on which item the customer buys and where the customer lives, we automatically display the shipping costs defined by you.
If you have forwarding items and have defined a forwarding agent as the shipping service provider, your items are automatically marked as "forwarding items". In these cases, we ask the customer to provide a telephone number for the notification.
On kaufland.de you can use the kaufland.de returns system or your own system. You make the returns setting under "Shopeinstellungen / Retouren" (shop settings / returns).
We offer you the following options for this:
As a kaufland.de partner, you will receive various types of e-mails from us, e.g. about sales, reports and disbursements. To ensure that these e-mails go directly to the right recipient in your company, you can define where individual e-mails are to be sent.
You will be notified by email about every order. Additionally, you can manage your orders in your account.
You can also search for individual orders or customers. With the filter "Status auswählen” (select status) you can differentiate between new orders and orders that have already been sent.
Next to each sold item you can find different action fields.
A large number of software interfaces already offers a direct connection to kaufland.de for automated and up-to-date import of your orders. To enable smooth system communication, generate your personal kaufland.de API access data in your account area.
You can find a list of all supported interfaces on our partnersite.
Please save your access data securely, as they are not permanently displayed in your account. The access data must be stored in your software interface. Experience has shown that specific kaufland.de settings must also be made, which vary depending on the software used. Please consult your interface provider directly to find out which parameters you need to set.
Many software interfaces additionally offer the management of subsequent processes of an order, such as "report shipment" and "cancel item". Your interface provider will be happy to also inform you which processes can be displayed in addition to order receipt.REST API
Through a direct connection to your systems via REST API, orders can be received quickly, easily and automatically by your system. The REST API offers you two different options for order notifications. Use the push notification function to receive an up-to-date and direct notification when kaufland.de places a new order or determine when and at what intervals the notifications are queried independently.
Recommended action: kaufland.de recommends the use of push notifications to be informed about orders in real time. This function offers many other notification options and is constantly being expanded.
You can also control all follow-up processes after order receipt via REST API with kaufland.de.
You will receive the credit for your sales directly from kaufland.de. Proceeds from the sales are initially marked as "reserved" and will be released in accordance with the following table:
|Shipping mark||Time of credit|
|Without shipment data||21 days after shipment|
|With shipment data||14 days after delivery to the customer|
On the first day of the calendar month you will receive an invoice for the sales fees, such as the sales commission per sale and the monthly basic fee. With every payout you will additionally receive an exact report with all details of your payout by email.
The tickets are divided into three categories:
Additionally, customers can rate the transaction with you.
As a seller on kaufland.de, you can book a link to your online shop in addition to the monthly fee. You can change this service monthly.
There are no hidden costs at kaufland.de. In addition to a monthly basic fee, you will only be charged the following sales commissions per sale. This results in the value of your credit note. The listing of items is free and unlimited.
|Computers, electronics1, household appliances2, tires, rims, complete wheels||7,0%*|
|Tools & garden equipment, bicycles, fitness equipment, table tennis tables3||10,0%*|
|Computer and electronic accessories4, Kitchen & household5, household appliance accessories, body care & health6, toys, office materials7, fan merchandise, watches & jewelry, food8, tobacco goods, garden & leisure9, furniture & living10, lamps & lights11, medication, sex toys12, clothing13, bags & accessories14, shoes, pet Supplies, costumes & accessories, party decoration, craft supplies, safety & protection, baby & baby accessories15, esoteric, car & motorcycle (without tires, rims, complete wheels)16, perfume, sports equipment17, pet food, other (not categorized)||12,5%*|
|Media18||12,5%* + 0,70 Euro per sold item (only applicable to media items)|
* On your price plus shipping costs
1Game consoles, DVD players, LCD TVs, plasma TVs, home cinema systems, beamers, digital cameras, camcorders, GPS devices, PDAs, media players, CD players, stereo systems, amplifiers & receivers, speakers, MP3 players, digital photo frames, mobile phones, landline telephones, car Hifi, audio and video, barcode readers, PCs, copiers, processors, fax machines, flat screens / TFTs, Hard disks / HDD, hardware components, laser printers, mainframes, PC memory/RAM, motherboards, multifunction devices, netbooks, network analyzers, notebooks/laptops, POS terminals, print servers, routers, scanners, barebone servers, servers, special printers, surge protection, tablet PCs, thin clients, graphics cards, workstations, Blu-ray players
2Cooking and baking appliances, cleaning appliances, tea and coffee machines, kitchen appliances, air-conditioning and heating appliances, large household appliances, irons and steam ironing stations, washing machines, dishwashers, refrigerators, stoves and ovens, microwaves, mixers, hobs, sewing machines, ovens, extractor hoods, deep fryers
3Tools, motor garden tools, hand garden tools, wood splitters, welding equipment, saws, snow shovels
4Game console accessories, camera accessories, mobile phone and PDA accessories, beamer accessories, TV accessories, cables, audio accessories, webcams, blank CDs, blank DVDs, cables for computers and peripherals, computer mice, docking station, uninterruptible power supply (UPS), ink cartridges, interface cards/adapters, IT security, keyboards, network cards/adapters, network cables, network accessories, network switches, consumables computers, power supply, voltage supply, printer supplies and extensions, rechargeable batteries/rechargeable batteries, toner cartridges, USB sticks, memory cards, protective foils
5Knives, dishes, cutlery, ladders, candles, lighters, buckets, vacuum cleaner bags, ashtrays, cooking containers, coffee machine accessories
6Bandaging materials, plasters, wound cleansing and hygiene, compresses, first aid accessories, blood pressure monitors, blood-glucose monitors, tampons and panty liners, dental care, hot water bottles and heat pads, contact lenses and contact lens accessories, scales, cosmetics
7Consumables office, maps
8Confectionery, food, coffee, tea, cocoa, wines, sparkling wine & champagne, spirits, beers, soft drinks, food supplements
9Plants & plant accessories, garden decoration, darden irrigation, barbecue & accessories, privacy screens & garden fences, tents, pools, saunas, sauna accessories, pool accessories
10Tables, chairs and benches, sofas and armchairs, cupboards, shelves, beds, home textiles, home decoration, bathroom equipment, garden furniture, office furniture, wallpaper, complete furnishings, slatted frames, mattresses, mattress covers, bathtubs, bathtub accessories, signs, safety guards, blankets, pillows, covers, fireplaces, benches, stools, loungers, sinks, fittings, pictures, fireplace accessories, floor coverings, wardrobes, air beds, hammocks, hammock accessories
11Garden lighting, illuminants
12Lubricants and drugstore
13Garden clothing, sportswear, trousers, tops, dresses, skirts, jackets & coats, business clothing, underwear, baby clothing, ties & bow ties, nightwear, stockings & socks, swimwear, scarves, headgear, gloves
14bags, sunglasses, notebook cases, bags/cases, belts, umbrellas, glasses, backpacks, suitcases
15Baby food, child car seats, child car seat accessories, child safety lock, baby phones
16Car accessories, motorcycles and motorcycle accessories, motorcycle clothing, helmets, tires
17Sports equipment, inline skates and skateboards, trophies and prizes, fishing, skates, balls, sportswear
18Movies, audio books, music, games, books, software
Here you will find important templates, for example for your offer and product data file.Product data file:
You can add further items (EANs) to our product catalog by using a file. The template for the product data file can be found here: CSV example of a product data file.
A breakdown of which mandatory information is required for which category, as well as explanations and examples for filling these out, can be found here: Mandatory attributes per categoryOffer data file:
Offers can be listed on kaufland.de by using an offer file, among other things. An example of the structure of such a file can be found in our CSV example of an offer file.API documentation:
A detailed description of our REST API can be found in our API documentation.
Manage your processes on kaufland.de even more easily using our software interfaces!
kaufland.de has connections to numerous sales management solutions, merchandise management and shop systems which you can find on our partnersite.