Aim of the regulation
The General Product Safety Regulation (GPSR) will take effect on 13th December 2024. This regulation aims to maximise the safety of products available on the European market so as to ensure a high level of protection for consumers. To achieve this, several key innovations and requirements have been introduced that are mandatory for both sellers and manufacturers.
Overview of the main adjustments
The regulation applies to all non-food products that are intended for consumers or are likely, under reasonably foreseeable conditions, to be used by consumers.
The following items are exempted from the regulation in accordance with Article 2:
a) medicinal products for human or veterinary use;
b) food;
c) feed;
d) living plants and animals, genetically modified organisms and genetically modified microorganisms in contained use, as well as products of plants and animals relating directly to their future reproduction;
e) animal by-products and derived products;
f) plant protection products;
g) equipment on which consumers ride or travel where that equipment is directly operated by a service provider within the context of a transport service provided to consumers and is not operated by the consumers themselves;
h) aircraft referred to in Article 2 para. 3 d) of Regulation (EU) 2018/1139;
i) antiques.
What information do I have to provide on the Kaufland marketplaces?
To be able to fulfil the mandatory information requirements for product safety, the following information must be provided for each product offered that is affected by the regulation (see list above):
a. The manufacturer’s name, their registered trade name or registered trademark as well as the postal or e-mail address at which they can be contacted.
- If the manufacturer is not headquartered in the EU: the name, postal or e-mail address of the authorised representative in the EU.
b. Information allowing the identification of the product, including a picture of it, the category to which the product is assigned and other product identifiers, such as EAN, model name, etc.
c. Any warnings or safety information in the national language of the respective marketplace.
d. If necessary, CE marking and conformity documents. You can find further information on this at the relevant European Commission website.
The information provided according to a-d will be displayed to our mutual customers as part of the product details page on the Kaufland marketplace.
Please note: If the required product information is not made available by 12th December 2024, the marketplace reserves the right to hide the corresponding offers.
What should I do now as a seller?
1. Check your products and make sure that the products you place on the market comply with the product safety requirements as per the GPSR.
2. Check the contact details of the manufacturer (in the EU) or their authorised representative for the EU and make sure that all the required information is available. At least the following data must be available:
• Name of the manufacturer/authorised representative of the manufacturer in the EU.
• Address of the manufacturer/authorised representative of the manufacturer in the EU.
• E-mail of the manufacturer/authorised representative of the manufacturer in the EU.
3. Check and ensure that your products have the necessary CE marking/conformity documentation, if required.
4. Check your products and make sure that relevant products contain the required safety information and warnings in the national language of the marketplace where the products are being sold.
If you do not have the required information and documents yet, please contact the manufacturer or your supplier and request them immediately.
How do I enter the information?
For all of your products, you can enter the information in the product data using attributes via an API, CSV file or manually in the Seller Portal.
1. Via API
You can find more information in the API documentation under Managing Product Data.
a. Manufacturer/Authorised representative for the EU
Enter the manufacturer’s name, e-mail address, postal address and phone number if they are located in the EU / or the name of the authorised representative in the EU.
The product_safety_contact attribute can be entered into the attributes list as an attribute for all categories by entering the following information:
"attributes": {
"product_safety_contact": {
"name": "Sample company GmbH",
"address": "Sample Street 123, Sample City, 12345, DE",
"email_address": "someone@example.net",
"phone_number": "+491234567890" } }
Existing relevant attributes
Please check and make sure that the following relevant ce_certificate and safety_guidelines attributes have also been implemented using the following information:
b. CE certificate
CE markings/conformity documentation:
{
"data": {
"id": 3818,
"name": "ce_certificate",
"title": "CE_Certificate",
"explanation": "CE_Certificate for the CE marking",
"is_multiple": true,
"seller_instructions": "Please save the certificate as an image file.
\nAccepted image formats:\njpg, gif, svg, png, pdf",
"is_sharedset": false,
"type": "Picture" } }
c. Safety information
Safety information and warnings in the national language of the marketplace:
{
"data": {
"id": 2761,
"name": " safety_guidelines",
"title": "Safety information",
"explanation": "-Warning!- Safety information",
"is_multiple": true,
"seller_instructions": "",
"is_sharedset": true,
"type": "Safety information" } }
2. Via CSV file
You can download a CSV file template for the relevant category in the Seller Portal.
a. Manufacturer/Authorised representative for the EU
Attribute name: product_safety_contact
Enter the manufacturer’s name, e-mail address, postal address and phone number if they are located in the EU / or the name of the authorised representative in the EU.
You can use this attribute to enter information about your manufacturer or the authorised representative in the EU. One example of how this could be included in the CSV file can be found here.
b. CE certificate
Attribute name: ce_certificate
You can provide the CE certificate as a PDF or image file in the corresponding column of the relevant products.
c. Safety information
Attribute name: safety_guidelines
You can provide both images and text based on the requirements you enter for the corresponding product. Please note that the safety information must be provided in the national language of the respective marketplace.
3. Via Seller Portal (manually)
1. In your Seller Portal, go to Offer management and select the Offers menu item.
2. Click on + Create new offer.
3. Enter your EAN, the manufacturer or the item description in the search field to check whether your product is already in the product database. Confirm the search by clicking on the magnifying glass icon.
4. Is your product displayed in the search results?
a. Yes – You can create your offer immediately and add the attributes to the product data.
b. No – Create a new product by clicking on +Create new product. You can find more information here.
5. You can find the attributes to be entered in the Attributes tab:
a. Manufacturer/Authorised representative for the EU
Enter the manufacturer’s name, e-mail address, postal address and phone number if they are located in the EU / or the name of the authorised representative in the EU.
b. CE certificate
Upload the CE certificate in this section.
c. Safety information
Enter your safety information in this section.
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