Alle Kategorien
Warenkorb
Kaufland Card
Entdecke unseren Online-Marktplatz
Filial-Angebote
Online-Marktplatz
flag Land  Deutschland
Seller University

Kaufland Global Marketplace - Registration and documents

Do you want to sell on the Kaufland marketplaces? It’s easy with Kaufland Global Marketplace and just one registration!

Table of contents:

  1. What will you learn in this tutorial?
  2. Your registration
  3. Formal Framework
  4. FAQ

1. What will you learn in this tutorial?

  • What subscription you can choose
  • Terms, conditions and legal requirements for sale
  • Set-up of your seller account
  • Creation of your legal texts (legal notice, revocation policy, GTC & privacy policy)
  • Maintenance of payment data
  • Set-up of contact information and notification options
  • Tip: This way you avoid delays during registration

Video in progress

2. Your registration

Registrierungsprozess

3. Formal Framework

Content

  1. Tax registration for each country of sale
  2. Legal texts for each country of sale
  3. EPR Guidelines - Packaging Act, Electrical and Electronic Equipment Act, Battery Act
    1. Implementation of EPR guidelines on Kaufland.de
    2. Implementation of the EPR guidelines on Kaufland.sk
    3. Implementation of the EPR guidelines on Kaufland.cz
    4. Implementation of the EPR guidelines on Kaufland.at
    5. Implementation of the EPR guidelines on Kaufland.pl
    6. WEEE FAQs
  4. Customer invoices
  5. Tax rates
  6. Platform Tax Transparency Act (PStTG) to implement the EU DAC7 Directive
  7. Energy label for electronic products
  8. Declarations of Conformity (e.g. for products with CE markings)
  9. EU online dispute resolution platform
  10. Products with biocides
  11. Bundles and EANs
  12. General Product Safety Regulation (GPSR)
1. Tax registration for each country of sale
The implementation applies to all Kaufland marketplaces

Sellers who want to sell with Kaufland Global Marketplace have two options to register for taxes.

For EU Sellers:

1. One-Stop-Shop (OSS) registration:

OSS is both an electronic portal and an electronic interface for online sellers to simplify VAT obligations for e-commerce sales to consumers within the EU. Each EU member state has an online OSS portal where businesses can register.

VAT returns for tax liability abroad can be made via the OSS procedure where the relevant company's registered office is located.

Further information on the OSS procedure can be found here.

You can already provide your OSS number during the registration process. Alternatively, you can add your OSS number in the onboarding settings under "Tax information" if you have not yet entered during registration.

2. Registration without OSS procedure:

If you do not use the One-Stop-Shop, you will need a country-specific VAT ID for each Kaufland sales channel. This ID is used to pay the tax directly in the respective countries.

For Non-EU Sellers:

1. Local taxes registration in the respective country:

As a non-EU seller, you must always carry out a country-specific tax registration and save the corresponding VAT ID for each sales channel as part of the onboarding process in the Seller Portal.

Our partner Hellotax offers support for all questions regarding taxes. Hellotax helps you to automate your tax processes professionally and efficiently.

You can find more information about our partner here.

We have listed important information on VAT registration in Slovakia for you here.

Important information about VAT registration in the Czech Republic is listed here. [Link will be included soon]

2. Legal texts for each country of sale
The implementation applies to all Kaufland marketplaces

For each Kaufland sales channel, separate legal texts (general terms and conditions, cancellation policy, privacy policy, legal notice) must be saved according to the country of sale and country-specific law in the respective national language.

Our partner IT-Recht Kanzlei will support you in creating your legal texts for Kaufland.de, Kaufland.sk and Kaufland.cz. You can find more information about IT-Recht Kanzlei here.

3. EPR Guidelines – Packaging Act (VerpackungsG), Electronic and Electrical Equipment Act (ElektroG), Battery Act (BattG)

EPR stands for "Extended Producer Responsibility".

You qualify as a seller/manufacturer subject to EPR registration if you

  • manufacture a product subject to EPR requirements in the respective country;
  • import a product subject to EPR requirements in the respective country;
  • sell a product subject to EPR requirements in the respective country and you are not based in that country.

The specific EPR requirements differ from country to country. Because an EU directive is involved, they also exist in Austria and Poland in addition to Germany, Slovakia and the Czech Republic.

Frequently asked questions and answers regarding the procedure in the respective countries of sale are provided below.

Implementation of EPR guidelines on Kaufland.de

  • As a seller on Kaufland.de, do I have to register with the LUCID packaging register? If so, how do I do that?

    On 1st July 2022, a new regulation came into force for distributors of packaging in Germany. Sellers now have to register via LUCID.

    The LUCID registration is done personally by the seller, regardless of their company location. The commissioning of a LUCID registration by fulfillment service providers is not allowed.

    You can register with the “Zentrale Stelle Verpackungsregister (ZSVR)” in the LUCID register.

    After completing the registration, each seller will receive an individual LUCID registration number, which must be saved on Kaufland.de. A valid LUCID registration number is a prerequisite for registration and to sell on Kaufland.de and can be saved during the registration process.

  • What is a dual system participation?

    In addition to the LUCID registration, sellers are also required to join a dual system in Germany. The dual system supports sellers in Germany in gradually making their packaging more recyclable and licensing it.

    You can find more information about our partner here.

  • What do I need to pay attention to regarding the take-back of old devices on Kaufland.de?

    As of 1st January 2022, sellers of electrical and electronic goods on Kaufland.de have been obliged to offer customers the opportunity to take back or return old appliances free of charge via Kaufland.de.

    You can find more information about the Electrical and Electronic Equipment Act and the associated take-back obligations for sellers on Kaufland.de here.

  • I would like to sell electrical products on Kaufland.de. What obligations do I have as a seller under the ElektroG?
    • Starting July 1, 2023, sellers or all "producers within the meaning of the ElektroG" of electrical and electronic equipment from these categories must meet their registration and verification obligations under the ElektroG at stiftung elektro-altgeräte register (stiftung ear) before placing any electrical or electronic equipment on the market in Germany.
    • Please note that the term "producer" under the ElektroG is a blanket term that covers various groups obligated to register, including sellers. Please refer to the information provided under The term 'producer' under the ElektroG (see also stiftung ear).
    • Starting July 1, 2023, the Marketplace will be checking and validating the WEEE registration numbers of all sellers who sell electrical and electronic equipment.
    • Those sellers who cannot show a valid registration number after July 1, 2023 may not sell any further affected products via Kaufland.de. The corresponding offers will be hidden.
    • Enter your WEEE registration number in your seller account in the Seller Portal.
  • Are sellers considered "producers" under the ElektroG?
    • Yes. The term "producer" under the ElektroG is a blanket term that covers various groups obligated to register, including sellers.
    • As a seller, you are required to register if the electrical or electronic equipment you place on the market has not been registered or has not been properly registered by the producer or supplier. In that case, you are also considered to be a "producer" under the ElektroG. Please contact your producer and/or supplier promptly to clarify.
    • Check with stiftung ear to determine whether you qualify as a "producer" within the meaning of the ElektroG and are required to register.
  • What action do I have to take now based on the requirements of the ElektroG?

    1. Check to determine whether you are considered a "producer" within the meaning of the ElektroG.

    Registration obligation applies:

    1.1 Please register with stiftung ear without undue delay.

    a. Sellers with a German branch can register with stiftung ear.

    b. Sellers without a German branch are required to have the registration with stiftung ear carried out with the assistance of an authorized representative. The authorized representative assumes responsibility for fulfilling your registration obligations in Germany. Further information is available here.

    1.2 Enter your WEEE registration number in your seller account in the Seller Portal. We will notify you as soon as this function is activated.

    No registration obligation applies:

    1.1 Go to the stiftung ear List of registered producers and authorized representatives and check without undue delay whether your producer, interim supplier from Germany or your authorized representative has already registered the product you have placed on the market and has the respective WEEE registration numbers (for each brand and type of equipment) available.

    a. If this is the case, enter the WEEE registration numbers of your producer, interim supplier or authorized representative in your seller account in the Seller Portal.

    b. We will notify you as soon as this function is activated.

    1.2 If no WEEE registration numbers of your producer, interim supplier or authorized representative exist:

    a. Please register with stiftung ear without undue delay.

    b. Enter your WEEE registration numbers in your seller account in the Seller Portal. We will notify you as soon as this function is activated.

  • The term "producer" under the ElektroG (see also, stiftung ear)

    Please note that the term "producer" under the ElektroG is a blanket term that covers various groups obligated to register, including sellers.

    Sellers The blanket term "producer" under the ElektroG also includes retailers, i.e., sellers who offer electrical and electronic equipment for sale. sellers will be obligated to register with stiftung ear themselves whenever the equipment they placed on the market has not already been registered in advance by the German or foreign producer or the authorized representative.
    Producer is a person who produces electrical or electronic equipment under their name, or own brand, or has them designed or produced and offers them under their name or brand in Germany.
    Client of a production is a person who offers electrical and electronic equipment from other producers under their own name or brand in Germany, or resells these commercially. Please note: The supplier or reseller is not regarded as the producer if the name and/or brand of the producer appears on the electrical and electronic equipment.
    Importer is a person who offers electrical and electronic equipment that does not originate from Germany – but from a third country or another EU member state – for the first time on the German market.
    Exporter is a person who offers electrical and electronic equipment by means of distance communication directly to end users and is not situated in Germany.
  • I would like to sell batteries or products with batteries on Kaufland.de. What obligations do I have as an online seller under the BattG?
    • Starting in 2023, sellers of all "producers within the meaning of the BattG" of portable batteries, automotive and industrial batteries from these categories must meet their registration and verification obligations under the BattG before they may place any batteries on the market in Germany.
    • No statutory deadline exists yet for implementing the BattG.
    • At the present time, the entry of BattG registration numbers on Kaufland.de is still optional. The Marketplace will not check these.
    • Sellers will soon be able to enter their registration numbers in the seller account in the Seller Portal.
  • Are sellers considered "producers" under the BattG?
    • Yes. The term "producer" under the BattG is a blanket term that covers various groups obligated to register, including sellers.
    • As a seller, you are required to register if the portable batteries, automotive and industrial batteries you place on the market have not been registered or have not been properly registered by the producer or supplier. In that case, you are also considered to be a "producer" under the BattG. Please contact your producer and/or supplier promptly to clarify.
    • Check with stiftung ear to determine whether you qualify as a "producer" within the meaning of the BattG and are required to register.
  • What action do I have to take now based on the requirements of the BattG?

    1. Check to determine whether you are considered a "producer" within the meaning of the BattG.

    Registration obligation applies:

    1.1 Please register with stiftung ear without undue delay.

    a. Sellers with a German branch can register with stiftung ear.

    b. Sellers without a German branch are required to have the registration with stiftung ear carried out with the assistance of an authorized representative. The authorized representative assumes responsibility for fulfilling your registration obligations in Germany. Further information is available here.

    1.2 Enter your BattG registration number in your seller account in the Seller Portal. We will notify you as soon as this function is activated.

    No registration obligation applies:

    1.1 Go to the stiftung ear List of registered producers and authorized agents and check without undue delay whether your producer, interim supplier from Germany or your authorized agent has already registered the product you have placed on the market and has the respective BattG registration numbers (for each brand and type of equipment) available.

    a. If this is the case, enter the BattG registration numbers of your producer, interim supplier or authorized agent in your seller account in the Seller Portal.

    b. We will notify you as soon as this function is activated.

    1.2 If no BattG registration numbers of your producer, interim supplier or authorized agent exist:

    a. Please register with stiftung ear without undue delay.

    b. Enter your BattG registration numbers in your seller account in the Seller Portal. We will notify you as soon as this function is activated.

Implementation of the EPR guidelines on Kaufland.sk

Implementation of the EPR guidelines for Kaufland.cz

Implementation of the EPR Guidelines on Kaufland.at

  • I would like to sell on Kaufland.at. Do I need to register for packaging in Austria and do I have to participate in a collection and recycling system in Austria?

    In accordance with the Austrian Packaging Ordinance (Verpackungsverordnung – VVO), sellers or "primary obligated parties" who place packaging on the market to end consumers in Austria must register on the EDM portal (see edm.gv.at) Once you complete the registration process, you will receive your individual GLN..

    In addition, sellers are obligated to licence the packaging placed on the market and participate in an approved collection and recycling system. You can find a list of approved collection and recycling systems here.

    You can find more information here.

    Sellers with no registered office or branch in Austria

    With effect from 1st January 2023, sellers with no registered office or branch in Austria have been required to appoint an authorised representative responsible for fulfilling the obligations under the Austrian Packaging Ordinance. The appointment is made by means of a notarised power of attorney in German or English. In such case, the authorised representative will complete the registration process on the EDM portal, after which you will receive your individual GLN.

    Please note that the appointment of an authorised representative and any changes to or revocation of any authorisation will only take effect when the calendar quarter ends. You can find more information on authorised representatives here.

    Do you require an authorised representative for Austria? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Austria. You can find more information here.

  • I would like to sell single-use plastic products on Kaufland.at. Do I need to register for single-use plastics in Austria and do I have to participate in a collection and recycling system in Austria?

    In accordance with the Austrian Packaging Ordinance (Verpackungsverordnung – VVO), sellers or distributors of single-use plastic products who place single-use plastic packaging or products on the market to end consumers in Austria must register on the EDM portal (see edm.gv.at). Once you successfully complete the registration process, you will receive your individual GLN..

    In addition, there is an obligation to licence the single-use plastic products placed on the market and participate in an approved collection and recycling system. . You can find a list of approved collection and recycling systems here. hier.

    You can find more information here.

    Sellers with no registered office or branch in Austria

    With effect from 1st January 2023, sellers with no registered office or branch in Austria have been required to appoint an authorised representative responsible for fulfilling the obligations under the Austrian Packaging Ordinance. The appointment is made by means of a notarised power of attorney in German or English. In such case, the authorised representative will complete the registration process on the EDM portal, after which you will receive your individual GLN.

    Please note that the appointment of an authorised representative and any changes to or revocation of any authorisation will only take effect when the calendar quarter ends.

    You can find more information on authorised representatives here.

    Do you require an authorised representative for Austria? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Austria. You can find more information here.

  • I would like to sell electrical and electronic equipment on Kaufland.at. Do I have to register under the ElektroG in Austria, and if so, how do I do that?

    Yes, sellers/manufacturers commercially importing importing electrical and electronic equipment from one of these categories to Austria under the Austrian Waste Electrical and Electronic Equipment Ordinance (Elektroaltgeräteverordnung – EAG-VO) legally qualify as manufacturers and must fulfil the obligations of equipment manufacturers.

    Therefore, as a seller, you are required to register on the EDM portal (see edm.gv.at). Once you successfully complete the registration process, you will receive your individual GLN..

    In addition, sellers are obligated to licence the electrical and electronic equipment placed on the market and participate in an approved collection and recycling system. You can find a list of approved collection and recycling systems for waste electrical and electronic equipment (WEEE) here.

    You can find more information on all further obligations here.

    Sellers with no registered office or branch in Austria

    With effect from 1st January 2023, sellers with no registered office or branch in Austria have been required to appoint an authorised representative responsible for fulfilling the obligations under the Austrian Waste Electrical and Electronic Equipment Ordinance. The appointment is made by means of a notarised power of attorney in German or English. In such case, the authorised representative will complete the registration process on the EDM-Portal, after which you will receive your individual GLN.

    Please note that the appointment of an authorised representative and any changes to or revocation of any authorisation will only take effect when the calendar quarter ends.

    You can find more information on authorised representatives here.

    Do you require an authorised representative for Austria? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Austria. You can find more information . here here.

  • What do I need to keep in mind related to WEEE take-back at Kaufland.at?

    Sellers that sell electrical and electronic equipment from the relevant equipment categories on Kaufland.at are required to offer customers free WEEE take-back or a return option via Kaufland.at.

    You can find more information on the Austrian Waste Electrical and Electronic Equipment Ordinance and the associated take-back obligations for sellers here.

  • I would like to sell batteries on Kaufland.at. Do I have to register under the Austrian Batteries Ordinance (Batterienverordnung) in Austria, and if so, how do I do that?

    Yes, sellers/manufacturers commercially importing batteries from one of these categories to Austria under the Austrian Batteries Ordinance legally qualify as manufacturers and must fulfil the obligations of the equipment manufacturers.

    Therefore, as a seller, you are required to register on the EDM portal (see edm.gv.at. Once you successfully complete the registration process, you will receive your individual GLN. .

    In addition, sellers are obligated to licence the electrical and electronic equipment placed on the market and participate in an approved collection and recycling system. . You can find a list of approved collection and recycling systems for batteries here.

    You can find more information on all further obligations here.

    Sellers with no registered office or branch in Austria

    With effect from 1st January 2023, sellers with no registered office or branch in Austria have been required to appoint an authorised representative responsible for fulfilling the obligations under the Austrian Waste Electrical and Electronic Equipment Ordinance. The appointment is made by means of a notarised power of attorney in German or English. In such case, the authorised representative will complete the registration process on the EDM-Portal after which you will receive your individual GLN.

    Please note that the appointment of an authorised representative and any changes to or revocation of any authorisation will only take effect when the calendar quarter ends.

    You can find more information on authorised representatives here.

    Do you require an authorised representative for Austria? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Austria. You can find more information here.

  • What information do I have to provide in the Seller Portal in order to sell on Kaufland.at?

    In order to sell on Kaufland.at, you must provide the following information in the EPR-Compliance area for Austria.

    Sellers with their registered office or a branch in Austria

    1. Your GLN from the EDM portal/p>

    2. Confirmation of compliance with your obligations per check box: "I hereby confirm with binding legal effect that, if the respective products are placed on the market in Austria, I, as manufacturer or primary obligated party, will comply with the requirements of section 13a (1) of the Austrian Waste Management Act (Abfallwirtschaftsgesetz – AWG) and the respective requirements of the corresponding ordinance under section 14 (1) AWG regarding collection and recycling under section 13a (3) and (4) AWG and the obligation to participate in a collection and recycling system under 13g (2) AWG as amended. I undertake to notify the marketplace operator without undue delay if the aforementioned requirements cease to apply."

    Sellers with no registered office or branch

    1. Your GLN from the EDM portal

    2. Company name of your authorised representative

    3. Confirmation of compliance with your obligations per check box: "I hereby confirm with binding legal effect that, if the respective products are placed on the market in Austria, I, as manufacturer or primary obligated party, will comply with the requirements of section 13a (1) of the Austrian Waste Management Act (Abfallwirtschaftsgesetz – AWG) and the respective requirements of the corresponding ordinance under section 14 (1) AWG regarding collection and recycling under section 13a (3) and (4) AWG and the obligation to participate in a collection and recycling system under 13g (2) AWG as amended. I undertake to notify the marketplace operator without undue delay if the aforementioned requirements cease to apply."

Implementation of the EPR Guidelines on Kaufland.pl

  • I would like to sell on Kaufland.pl. Do I need to register under the VerpackungsG in Poland?

    New rules have been in force since 1st January 2020 which apply to distributors of packaging in Poland. Online sellers who place packaging on the market in Poland are required to register in the BDO register before commencing their activities in Poland. As in Germany, sellers in Poland are responsible for the exact quantity of packaging they ship to end consumers. Registration must be submitted in Polish, and processing can take up to 12 weeks. Once you complete the registration process, you will receive your BDO number. You can find more information on the registration requirement here.

    Sellers with no registered office or branch in Poland

    Since 1st January 2020, sellers with no registered office or branch in Poland have been required to have an authorised representative complete the registration in the BDO register on their behalf. Once the authorised representative completes the registration process, you will receive your BDO number. You can find more information on the authorised representative here.

    Do you require an authorised representative for Poland? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Poland. You can find more information here.

  • I would like to sell single-use plastic products on Kaufland.pl. Do I need to register for single-use plastics in Poland?

    New rules have been in force since 1st January 2020 which apply to distributors of single-use plastic products in Poland. Online sellers who place single-use plastic products on the market in Poland are required to register in the BDO register before commencing their activities in Poland. Registration must be submitted in Polish, and processing can take up to 12 weeks. Once you complete the registration process, you will receive your BDO number. You can find more information on the registration requirement here.

    Sellers with no registered office or branch in Poland

    Since 1st January 2020, sellers with no registered office or branch in Poland have been required to have an authorised representative complete the registration in the BDO register on their behalf. Once the authorised representative completes the registration process, you will receive your BDO number. You can find more information on the authorised representative here.

    Do you require an authorised representative for Poland? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Poland. You can find more information here.

  • Do I have to participate in a dual system in Poland, and if so, how do I do that?

    In addition to registering in the BDO register and submitting the corresponding annual quantity reports, sellers are required to pay a contribution to fulfil the recycling quotas prescribed by law. This can be done either by paying a fee to the BDO or by participating in a waste recovery system that fulfils the sellers' statutory requirements for the collection and recycling of packaging waste.

    Please consult with your authorised representatives to determine the procedure most appropriate for you.

  • What do I need to bear in mind for WEEE take-back at Kaufland.pl?

    Sellers that sell electrical and electronic equipment from the relevant equipment categories on Kaufland.pl are required to offer customers free WEEE take-back or a return option via Kaufland.pl.

  • I would like to sell electrical and electronic equipment on Kaufland.pl. Do I have to register under the ElektroG in Poland, and if so, how do I do that?

    With effect from 1st January 2020, new rules apply to distributors of electrical and electronic equipment in Poland. Online sellers who place electrical and electronic equipment on the market in Poland are required to register in the BDO register before commencing their activities in Poland. Registration must be submitted in Polish, and processing can take up to 12 weeks. Once you complete the registration process, you will receive your BDO number. You can find more information on the registration requirement here.

    Sellers with no registered office or branch in Poland

    Since 1st January 2020, sellers with no registered office or branch in Poland have been required to have an authorised representative complete the registration in the BDO register on their behalf. Once the authorised representative completes the registration process, you will receive your BDO number. You can find more information on the authorised representative here.

    Do you require an authorised representative for Poland? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Poland. You can find more information here.

  • I would like to sell batteries on Kaufland.pl. Do I have to register under the BattG in Poland, and if so, how do I do that?

    With effect from 1st January 2020, new rules apply to distributors of batteries in Poland. Online sellers who place batteries on the market in Poland are required to register in the BDO register before commencing their activities in Poland. Registration must be submitted in Polish, and processing can take up to 12 weeks. Once you complete the registration process, you will receive your BDO number. You can find more information on the registration requirement here.

    Sellers with no registered office or branch in Poland

    Since 1st January 2020, sellers with no registered office or branch in Poland have been required to have an authorised representative complete the registration in the BDO register on their behalf. Once the authorised representative completes the registration process, you will receive your BDO number. You can find more information on the authorised representative here.

    Do you require an authorised representative for Poland? Our service partner take-e-way can provide you comprehensive support as your authorised representative in Poland. You can find more information here.

  • What information do I have to provide in the Seller Portal in order to sell on Kaufland.pl?

    You can provide the following information in the EPR-compliance area for Poland:

    Sellers with their registered office or a branch in Poland

    1. Your BDO number from the BDO register

    Sellers with no registered office or branch

    1. Your BDO number from the BDO register

    2. Company name of your authorised representative

    Please note: Sellers under the "deemed supplier" model are required to provide the BDO number.

FAQs about depositing your WEEE numbers with Kaufland Global Marketplace

  • Where do I get the WEEE registration number from?

    If you purchase your goods from a supplier or manufacturer in Germany, then the products or brands are covered by the WEEE number of the supplier or manufacturer and you have to provide these number(s) in the Seller Portal. If you are the first and only one to offer given products or brands in Germany, you need to register with stiftung ear yourself (Only possible for sellers with a German branch. Sellers without a German branch are required to have the registration with stiftung ear carried out with the assistance of an authorized representative).

  • Why do I get the error message "duplicate" in the Seller Portal?

    One WEEE number cannot be saved multiple times in the Seller Portal. In this case, the error message "duplicate" is displayed. When you sell several brands, it can happen that the saved WEEE number is valid for those several brands. In this case you only need to submit your WEEE number once.

  • Which device categories are affected?

    You can find an overview of the affected device categories here.

  • What happens to items in the wrong category?

    Please inform us of the affected item by contacting your personal Account Manager or our Seller Support. We will then check whether the affected item has been incorrectly assigned.

  • I have submitted all WEEE numbers for my affected products but I still receive the information that my offers might be hidden after 1st July 2023. What can I do?

    Please ensure that you save all WEEE numbers for all electrical or electronic equipment affected by the ElektroG that you sell on Kaufland.de in your Seller Portal. This includes your own registration number as well as the numbers from your suppliers or manufacturers. If there are still irregularities, please contact our Seller Support or your personal Account Manager.

  • My number was rejected. What could be the reason?

    This can have several reasons. The most common ones are sometimes:

    • The WEEE number is invalid and could not be validated. You can check this here.
    • You have indicated that it is your WEEE number instead of the manufacturer's or an intermediate supplier's WEEE number.
    • The WEEE number is registered to a different company than your Kaufland Global Marketplace seller account.
    • The number you have entered is incorrectly not the WEEE number but a VAT ID.
  • What happens to my offers if I have not entered a WEEE number?

    If you do not enter valid WEEE numbers for your offers affected by the ElektroG and BattG by 1st July 2023, your offers will be hidden on 1st July 2023 and will not be activated until the corresponding WEEE number(s) have been entered and verified.

  • The EAR Foundation tells me that I don't need a number. What do I have to do now?

    Please check your exact registration obligations via the ear foundation here. Make sure to consider all obligated party combinations.

    For example.

    Do you purchase your goods from a supplier or manufacturer in Germany?

    Are the products or brands you sell already covered by the supplier's or manufacturer's WEEE number?

    In these cases you also need to enter the relevant WEEE number(s) in the Seller Portal.

    If you are the first and only seller of certain products or brands in Germany, you have to register yourself with stiftung ear. (Only possible for sellers with a German branch. Sellers without a German branch must register with stiftung ear with the help of an authorized representative).

  • I don't get the number in time, can the deadline be extended?

    No, an extension of the deadline is not possible. Submit your registration application to the stiftung ear now and enter your WEEE numbers in the Seller Portal as soon as possible - only after subsequent verification will your hidden offers become active again.

  • I have a confirmation from the EAR Foundation that my registration is delayed. Is that enough for you to prevent hiding my offers?

    No. As a marketplace, we are also subject to the legal inspection obligations according to ElektroG and BattG and. If sellers cannot produce valid registration numbers for the devices they sell which are affected by the ElektroG after 1st July 2023, then no further sales of these offers may be made on Kaufland.de.

  • What do I have to do after 1st July 2023? Does every newly listed electronic item require a new WEEE number to be entered?

    You do not need to enter the same WEEE numbers more than once.

    If you sell multiple brands, it is possible that the WEEE number you have already stored is valid for these multiple brands and equipment categories. In this case, you only need to submit your WEEE number once. However, if you are adding listings of other appliance categories and brands for which the WEEE number(s) you have already entered are not valid, then you must enter a valid WEEE number here for the new listings.

4. Customer invoices
  • What do I need to bear in mind when issuing invoices to customers?

    1. Please refer to the relevant information in our Seller Guidelines and our Seller Terms and Conditions..

    2. As a seller, you are responsible for invoicing the end customer.

    For Poland: Please note that you must include your BDO number on your invoices in Poland.

    Do I have to issue invoices to customers in the respective language of the country of sale?

    It is not absolutely necessary to issue customer invoices in the national language. However, please bear in mind that local authorities may request all invoices in the local language in the event of an audit.

    Note: If the "deemed supplier" model applies (you can find more information on our Info page on the EU Tax Directive 2021)), invoices for orders will be sent to end customers by Kaufland Global Marketplace. Invoices issued by Kaufland Global Marketplace are always in the national language.

    You remain the counterparty to the transactions with your customers and are responsible for product liability and warranty claims, just like you are now.

    Note: Correct tax rates

    You are required to state the tax rate shown on the invoice in accordance with the VAT laws of the country in which your customer is based.

  • What is a "recycling fee", and do I have to apply it for all invoices on all Kaufland sales channels?

    The recycling fee is an advance disposal fee for electrical and electronic equipment that can be charged to the customer.

    As a seller, you are responsible for invoicing end customers in Germany, Slovakia and the Czech Republic (except in the case of the "Deemed Supplier Model"). Please note that you are also required to show the costs for recycling your electrical and electronic equipment (EEE) as a "recycling fee" on the invoice.

    Am I allowed to advertise my own store on the invoice?

    Apart from the business details required by law, your invoice must not contain any other web addresses or links to your own shop.

5. Tax rates

If sellers in Germany, Slovakia, the Czech Republic, Poland or Austria sell their goods to end customers, they have to pay sales tax. This can vary from country to country.

If sellers sell to an end customer

  • In Germany, the German VAT rates apply.
  • In Slovakia, the Slovak VAT rates apply.
  • In the Czech Republic, the Czech VAT rates apply.
  • In Austria, the Austrian VAT rates apply.
  • In Poland, the Polish VAT rates apply.

The decisive factor is therefore where the end customer is located and where the sellers deliver. The seller is responsible for invoicing.

To do this, use our partner Hellotax, who will help you to automate your tax issue professionally and efficiently. You can find more information about our partner here.

  • What is the VAT rate for goods in Germany?

    There are different tax rates for value added tax (= sales tax) in Germany:

    • The standard VAT rate is 19 percent on most goods and services.
    • The reduced VAT rate is 7 percent (e.g. for some food and books).

    The tax rates for Germany are set out in the Value Added Tax Act in § 12 UStG.

  • What is the VAT rate for goods in Slovakia?

    There are different tax rates for value added tax (= sales tax) in Slovakia:

    • The standard VAT rate is 20 percent on most goods and services.
    • The reduced VAT rate is 10 percent (e.g. for some food and books).

    You can find out more information about the Slovak VAT system on the Slovak Ministry of Finance website.

  • What is the VAT rate for goods in the Czech Republic?

    There are different tax rates for value added tax (= sales tax) in the Czech Republic:

    • The standard VAT rate is 21 percent on most goods and services.
    • The reduced VAT rate on selected goods, such as basic food, is 15 percent.
    • The reduced VAT rate on selected goods, such as health products and baby food, is 10 percent.

    You can find out more information about the Czech VAT system on the Czech Ministry of Finance website.

  • What is the VAT rate for goods in Austria?

    There are different tax rates for VAT in Austria:

    • The standard tax rate is 20% for most goods and services.
    • The reduced VAT rate for selected goods such as live plants and live animals is 13%.
    • The reduced VAT rate for selected goods such as food products, medications and books is 10%.

    You can find more information on the Austrian VAT system here.

  • What is the VAT rate for goods in Poland?

    There are different tax rates for VAT in Poland:

    • The standard tax rate is 23% for most goods and services.
    • The reduced VAT rate for selected goods such as drugs or equipment required for medical purposes is 8%.
    • The reduced VAT rate for selected goods such as books and magazines as well as certain food products is 5%.

    You can find more information on the Polish VAT system here.

6. Platform Tax Transparency Act (PStTG) to implement the EU DAC7 Directive
  • What is the Platform Tax Transparency Act (PStTG) or the DAC 7 Directive and what information do I now have to report?

    On 1 January 2023, the German Platform Tax Transparency Act (Plattformen-Steuertransparenzgesetz – PStTG) entered into force. Under the new legislation, which transposes the EU DAC 7 Directive into national law, marketplace operators are required to report extensive information on sales made by sellers registered after 1 January 2023 to EU tax authorities. Details are available here.

    The PStTG applies to all sellers with a head office or a tax residency within the EU.

    The following information must be reported in your seller account in the Seller Portal:

    • Tax identification number (TIN) of your head office within the EU
    • Where applicable: Any other tax residencies within the EU
      • For each of these, the address and tax identification number (TIN) is required.

    Kaufland Global Marketplace is required by law to collect the tax identification number (TIN) and/or tax number as part of the mandatory reported data.

  • What is a tax identification number (TIN)? What applies in Germany?

    A tax identification number (TIN) serves to identify the taxpayer. The taxpayer is registered with the tax office under this number.

    In Germany, the following numbers constitute a tax identification number (TIN):

    • the tax identification number received by natural persons
    • the tax number issued to natural persons and legal entities by the appropriate local tax office
  • What tax identification numbers apply in other EU countries?

    The table below shows the names commonly used to designate tax identification numbers (TIN) in other EU member states.

    Source: https://www.oecd.org/tax/automatic-exchange/crs-implementation-and-assistance/tax-identification-numbers/

    Country Known as TIN - Natural person TIN - Entity
    Austria Tax Identification Number 9 digits 9 digits
    Belgium National Number Business Identification Number
    Belgian Company Number
    11 digits 10 digits
    Bulgaria Unified Civil Number
    Personal Foreigner's Number
    Unified Identification Code
    Unified Identification Code of BULSTAT
    10 digits 9 digits
    Croatia Personal Identification Number 11 digits 11 digits
    Republic of Cyprus Tax Identification Code 8 digits + 1 letter 8 digits + 1 letter
    Czech Republic Personal Identification Number 9 or 10 digits “CZ” + 8 digits to 10 digits
    Denmark Central Person Registration Number
    CVR Number
    SE Number
    10 digits 8 digits
    Estonia Personal Code
    Unique Registration Code
    11 digits 8 digits
    Finland Social Security Number
    Business Identity Code
    6 digits + (+ or - or “A”) + 3 digits + 1 digit or letter 7 digits + “-” + 1 digit
    France Tax Identification Number
    SIREN Business identification Number
    13 digits (first digit is always 0, 1, 2, or 3) 9 digits
    Germany Identification Number
    Tax Number
    Tax Identification Number
    11 digits 10 to 13 digits
    Greece Tax Identification Number 9 digits 9 digits
    Hungary Tax Identification Number
    Tax Number
    10 digits 11 digits
    Ireland Personal Public Service Number
    Tax Reference Number
    CHY Number
    7 digits + 1 letter
    7 digits + 2 letter
    7 digits + 1 letter
    7 digits + 2 letter
    “CHY” + 1 to 5 digits
    Italy Fiscal Code
    Tax Identification Number
    6 letter + 2 digits + 1 letter + 2 digits + 1 letter + 3 digits + 1 letter 11 digits
    Latvia Personal Identity Number
    Tax Identification Number
    11 digits „9000“ + 7 digits
    „4000“ + 7 digits
    „5000“ + 7 digits
    Lithuania Tax Identification Number
    Tax Registration Number
    10 digits or 11 digits 9 digits or 10 digits
    Luxembourg National Identification Number
    National Identifier
    13 digits 11 digits
    Malta Identity Card Number
    Unique Taxpayer Reference Number
    7 digits + 1 letter
    9 digits
    9 digits
    Netherlands Tax Identification Number 9 digits 9 digits
    Poland Polish Resident Identification Number
    Tax Identification Number
    10 to 11 digits 10 digits
    Portugal Tax Identification Number 9 digits 9 digits
    Romania Tax Identification Number 13 digits 2 to 10 digits
    Slowakei Tax Identification Number
    Unique Personal Identification Number
    10 digits 10 digits
    Slovenia SI Tax Number 8 digits 8 digits
    Spain National Identification Document
    Foreigner Identification Document
    Tax Identification Number
    8 digits + 1 letter
    „L“ + 7 digits + 1 letter
    „K“ + 7 digits + 1 letter
    „X“ + 7 digits + 1 letter
    „Y“ + 7 digits + 1 letter
    „Z“ + 7 digits + 1 letter
    „M“ + 7 digits + 1 letter
    1 letter + 8 digits
    1 letter + 7 digits + 1 letter
    Schweden Social Security Number
    Co-ordination Number
    Organization Number
    10 digits 10 digits
  • Only in Germany: Is the tax identification number (TIN) or tax number the same as the commercial register number?

    No.

    These are different numbers. The tax identification number is issued by the Federal Central Tax Office (Bundeszentralamt für Steuern – BZSt), the tax number is issued by the appropriate local tax office (Finanzamt) and the commercial register number by the appropriate registry court (Registergericht).

  • Only in Germany: Is the tax identification number (TIN) or tax number the same as the VAT ID number?

    No.

    The tax identification number (TIN) and the VAT identification number (VAT ID number) are different numbers.

7. Energy label for electronic products

Just like the product data sheets, energy labels for electronic products must also be written in the corresponding national language. Please translate the corresponding energy labels of your affected products into the respective national language of the country of sale.

If there is no or an incorrect energy label, we reserve the right to take the products offline.

Kaufland Global Marketplace offers you a free product data translation. You can have your existing product data translated automatically. You can make any changes afterwards at any time.

In addition to our automated product data translation, our partner Powerling offers you a translation service - from post-editing to editing by professional translators. You can find more information about Powerling here.

8. Declarations of Conformity (e.g. for products with CE markings)

CE-markings are used to declare that their products comply with European directives and standards. It is mandatory that the document is signed by the seller/manufacturer or the authorised representative. If a seller/manufacturer fails to obtain the EU Declaration of Conformity for the respective product, heavy fines may be imposed.

The declarations must be written in the appropriate language of the country of sale.

Our partner Powerling will be happy to support you with various translation services. You can find more information about our partner here.

If the CE-marking is missing or incorrect, Kaufland Global Marketplace reserves the right to hide your offers.

9. EU online dispute resolution platform

The European Commission provides the European Online Dispute Resolution (ODR) platform to make online shopping safer and fairer. Online sellers operating in the EU are obliged to provide the following data:

a. You must provide a link to the online dispute resolution platform. This link must be accessible.

Example text for the link: "Under current law, we are obliged to inform consumers about the existence of the European Online Dispute Resolution Platform. This can be used to resolve disputes without having to go to court. The European Commission is responsible for setting up the platform. You can find the European Online Dispute Resolution Platform here: https://ec.europa.eu/consumers/odr/."

b. You must clearly indicate whether you agree or refuse to participate in a dispute resolution procedure.

Example text: "We are willing/not willing to participate in dispute resolution proceedings before a consumer arbitration board."

This information must be saved for each Kaufland marketplace under Legal texts/Additional contacts.

If no information is available on the European Platform for Online Dispute Resolution, Kaufland Global Marketplace reserves the right to hide your offers.

10. Products with biocides

Biocidal products may only be offered on the Kaufland marketplaces if a registration number is available for the corresponding offers and is displayed when the offer is made.

Each biocidal product must be registered separately in each country of sale and is assigned its own registration number, which you must save in the corresponding product categories as a new attribute "Registration number biocidal products". You can submit the information in your product data via the attribute "biocide_number".

If the registration number is not submitted correctly, Kaufland Global Marketplace reserves the right to hide your offers.

11. Bundles and EANs

Permissible bundles are offers that contain a combined, value-added offer of at least two different products that are offered at a total price.

Example of permissible bundles: pot set consisting of four pots of different sizes.

Example of non-permissible bundles: smartphone with the addition of a transparent cover.

If product bundles do not meet the requirements set above, Kaufland Global Marketplace reserves the right to block any offers.

12. General Product Safety Regulation (GPSR)

Aim of the regulation

The General Product Safety Regulation (GPSR) will take effect on 13th December 2024. This regulation aims to maximise the safety of products available on the European market so as to ensure a high level of protection for consumers. To achieve this, several key innovations and requirements have been introduced that are mandatory for both sellers and manufacturers.

Overview of the main adjustments

The regulation applies to all non-food products that are intended for consumers or are likely, under reasonably foreseeable conditions, to be used by consumers.

The following items are exempted from the regulation in accordance with Article 2:

a) medicinal products for human or veterinary use;
b) food;
c) feed;
d) living plants and animals, genetically modified organisms and genetically modified microorganisms in contained use, as well as products of plants and animals relating directly to their future reproduction;
e) animal by-products and derived products;
f) plant protection products;
g) equipment on which consumers ride or travel where that equipment is directly operated by a service provider within the context of a transport service provided to consumers and is not operated by the consumers themselves;
h) aircraft referred to in Article 2 para. 3 d) of Regulation (EU) 2018/1139;
i) antiques.

What information do I have to provide on the Kaufland marketplaces?

To be able to fulfil the mandatory information requirements for product safety, the following information must be provided for each product offered that is affected by the regulation (see list above):

a. The manufacturer’s name, their registered trade name or registered trademark as well as the postal or e-mail address at which they can be contacted.
- If the manufacturer is not headquartered in the EU: the name, postal or e-mail address of the authorised representative in the EU.

b. Information allowing the identification of the product, including a picture of it, the category to which the product is assigned and other product identifiers, such as EAN, model name, etc.

c. Any warnings or safety information in the national language of the respective marketplace.

d. If necessary, CE marking and conformity documents. You can find further information on this at the relevant European Commission website.

The information provided according to a-d will be displayed to our mutual customers as part of the product details page on the Kaufland marketplace.

Please note: If the required product information is not made available by 12th December 2024, the marketplace reserves the right to hide the corresponding offers.

What should I do now as a seller?

1. Check your products and make sure that the products you place on the market comply with the product safety requirements as per the GPSR.

2. Check the contact details of the manufacturer (in the EU) or their authorised representative for the EU and make sure that all the required information is available. At least the following data must be available:
• Name of the manufacturer/authorised representative of the manufacturer in the EU.
• Address of the manufacturer/authorised representative of the manufacturer in the EU.
• E-mail of the manufacturer/authorised representative of the manufacturer in the EU.

3. Check and ensure that your products have the necessary CE marking/conformity documentation, if required.

4. Check your products and make sure that relevant products contain the required safety information and warnings in the national language of the marketplace where the products are being sold.

If you do not have the required information and documents yet, please contact the manufacturer or your supplier and request them immediately.

How do I enter the information?

For all of your products, you can enter the information in the product data using attributes via an API, CSV file or manually in the Seller Portal.

1. Via API

You can find more information in the API documentation under Managing Product Data.

a. Manufacturer/Authorised representative for the EU

Enter the manufacturer’s name, e-mail address, postal address and phone number if they are located in the EU / or the name of the authorised representative in the EU.

The product_safety_contact attribute can be entered into the attributes list as an attribute for all categories by entering the following information:

    "attributes": { 
        "product_safety_contact": { 
            "name": "Sample company GmbH", 
            "address": "Sample Street 123, Sample City, 12345, DE", 
            "email_address": "[email protected]", 
            "phone_number": "+491234567890" } } 
	

Existing relevant attributes

Please check and make sure that the following relevant ce_certificate and safety_guidelines attributes have also been implemented using the following information:

b. CE certificate

CE markings/conformity documentation:

{  
  "data": {  
     "id": 3818,  
      "name": "ce_certificate",  
      "title": "CE_Certificate",  
      "explanation": "CE_Certificate for the CE marking",  
      "is_multiple": true,  
      "seller_instructions": "Please save the certificate as an image file.
      \nAccepted image formats:\njpg, gif, svg, png, pdf",  
      "is_sharedset": false,  
      "type": "Picture"  } } 
	

c. Safety information

Safety information and warnings in the national language of the marketplace:

{  
"data": {  
  "id": 2761,  
  "name": " safety_guidelines",  
  "title": "Safety information", 
   "explanation": "-Warning!- Safety information", 
   "is_multiple": true, 
   "seller_instructions": "",  
  "is_sharedset": true,  
  "type": "Safety information" } } 
	

2. Via CSV file

You can download a CSV file template for the relevant category in the Seller Portal.

a. Manufacturer/Authorised representative for the EU

Attribute name: product_safety_contact
Enter the manufacturer’s name, e-mail address, postal address and phone number if they are located in the EU / or the name of the authorised representative in the EU.

You can use this attribute to enter information about your manufacturer or the authorised representative in the EU. One example of how this could be included in the CSV file can be found here.

b. CE certificate

Attribute name: ce_certificate
You can provide the CE certificate as a PDF or image file in the corresponding column of the relevant products.

c. Safety information

Attribute name: safety_guidelines
You can provide both images and text based on the requirements you enter for the corresponding product. Please note that the safety information must be provided in the national language of the respective marketplace.

3. Via Seller Portal (manually)

1. In your Seller Portal, go to Offer management and select the Offers menu item.

2. Click on + Create new offer.

3. Enter your EAN, the manufacturer or the item description in the search field to check whether your product is already in the product database. Confirm the search by clicking on the magnifying glass icon.

4. Is your product displayed in the search results?
a. Yes – You can create your offer immediately and add the attributes to the product data.
b. No – Create a new product by clicking on +Create new product. You can find more information here.

5. You can find the attributes to be entered in the Attributes tab:

a. Manufacturer/Authorised representative for the EU

Enter the manufacturer’s name, e-mail address, postal address and phone number if they are located in the EU / or the name of the authorised representative in the EU.

b. CE certificate

Upload the CE certificate in this section.

c. Safety information

Enter your safety information in this section.

Disclaimer: This information does not constitute or replace legal advice. Please inform yourself of your own responsibilities and, if necessary, obtain legal advice as to whether your offered products fall under the corresponding categories and requirements.

FAQ

  • What documents do I need for registration?

    To sell with Kaufland Global Marketplace, you need the following documents for the registration process:

    • ID card/passport of all company representatives (sole proprietor & partnership)
    • Trade licence (sole proprietor)
    • Trade licence (sole proprietor)
    • Details of beneficial owners (partnerships)
    • Proof of share distribution (partnerships)
  • How does the registration process for selling with Kaufland Global Marketplace work?

    The registration process for selling with Kaufland Global Marketplace is very simple. You will be guided step by step through the registration process.

    You open your seller account, save the required information and upload the relevant documents. After completing the registration, Kaufland Global Marketplace will check your data and activate your account within three working days.

  • What information do I need to provide when registering?

    During registration you need to make the following settings:

    • Save your name, and the e-mail address that you want to use to create the seller account. Assign a password and accept the legal requirements for selling with Kaufland Global Marketplace.
    • Choose the seller name you want to sell with on the marketplace and save the estimated number of products you want to sell and your sales categories.
    • Save the general information about your company (legal form, company representative, registered office, tax information, payment data).
    • Save the following documents: A photocopy of a valid identity card (both sides) or passport of all company representatives (indicating all company representatives registered in the commercial register); Trade licence/trade permit; Certificate of registration (no older than 4 weeks)
    • Enter your beneficial owner and upload the proof of share distribution.
    • Save the details of the contact person who should be contacted by our customer service and Kaufland Seller Support.
    • In the last step, check your details and save your information. Click the “Complete registration now” button to submit your documents to us.
    • Please note: Sole proprietors are asked to verify their identity using the IDnow app.