Statutory guidelines for the sale of products with Kaufland Global Marketplace
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Statutory guidelines for the sale of products with Kaufland Global Marketplace
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Statutory guidelines for the sale of products with Kaufland Global Marketplace

As a European marketplace operator, we are required to comply with the applicable law in Europe. Of course, this also applies to sellers who would like to offer their items on our Kaufland marketplaces. As a Kaufland Global Marketplace sellers, according to Clause 4.1 of the seller GTCs you are obligated to offer exclusively legally compliant items; inadmissible items will be blocked and hidden by the marketplace. Below you can find a selection of legal provisions that you, as a seller, shall implement if your items fall under the relevant legal guidelines.

Disclaimer: This information does not constitute legal advice and does not replace it in any way. Please inform yourself on your own responsibility and, if necessary, obtain legal advice whether your offered products fall under corresponding categories and requirements.

1. Display of the unit of measure for base price information

The display of the units of measure for base price information for the purpose of a better price transparency is regulated in Section 5 (1) PAngV [German Price Regulation]. Accordingly, kilograms or liters must be used uniformly as the reference unit of measure for the base prices information.

How do I submit the information to Kaufland Global Marketplace?

The base_price_unit attribute, which displays the base price, allows the following values:

“m” = price per m
“m2” = price per m2
“l” = price per l
“kg” = price per kg
“none” = no base price is shown for product

You can use this attribute to specify which unit should be displayed:
For example: Price per kg.

The attribute can be submitted by a product information file, via API or via the manual editing mask - the calculation of the base price is then performed automatically.

If you do not fill in the base_price_unit attribute, the default category setting applies.

Please note that you, as a sellers, are responsible for the correct legally compliant information on the base prices relating to your respective offers. The absence or the incorrect indication of the base price information may result in a warning or respectively in an administrative offence.




2. Sale of vehicle parts

In Germany, certain vehicle parts may only be sold when conforming to an officially approved design. The use of non-approved components is a violation of the Road Traffic Licensing Regulations (StVZO) and constitutes an administrative offence punishable by a fine. Furthermore, the sale of such items is prohibited.

As a seller on Kaufland.de, according to section 4.1 of the Seller Terms and Conditionsa you are obligated to offer only legally compliant items; inadmissible items will be blocked and hidden from the marketplace.

If you offer items from the following categories on Kaufland.de, we ask you to confirm their respective test certificates as well as whether they are approved for on-road use in Germany and, if necessary, to delete them from the platform:

  • Heating systems in motor vehicles, with the exception of electric heating systems and hot-water heating systems in which the engine cooling water is used as the heat source.
  • Pneumatic tyres
  • Anti-skid devices
  • Safety glass panes and films for safety glass panes;
  • Frontal protection systems
  • Overrun brakes
  • Devices for connecting vehicles
  • Marker lights
  • Lane departure lights
  • Side marker lights
  • Parking lights,
  • Parking warning signs
  • Clearance lights
  • Fog lights
  • Warning lights for blue indicator light
  • Forward-facing warning lights for red indicator light with only one main beam direction (brake signal)
  • Warning lights for yellow indicator light
  • Reverse lights
  • Tail lights
  • Brake lights
  • Reflectors
  • Warning triangles and warning lights
  • Rear fog lights
  • Direction indicators (turn signals)
  • Portable flashing lights and red-white warning markings for tail lifts
  • Light sources for lighting equipment subject to type approval, unless the light sources are an integral part of the equipment/li>
  • Warning devices with a sequence of sounds of different fundamental frequency – emergency siren
  • Warning devices with a sequence of sounds of different fundamental frequency (stop siren)
  • Tachograph
  • Lighting devices for number plates
  • Lighting devices for transparent registration plates
  • Alternators; headlights for low beams, also with high beam function or also with daytime running light function; rear lights, also with brake light function; direction indicators; red, yellow and white reflectors; pedal reflectors and retroreflective strips on tyres, rims or in the spokes; white retroreflective spokes or spoke sleeves for bicycles and bicycle trailers
  • Safety belts and other restraint systems in motor vehicles;
  • Lights to secure protruding cargo
  • Restraint systems for children in motor vehicles