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Our performance-based promotion tool allows you to increase the visibility of your products on Kaufland.de through a more prominent placement. Reach exactly those customers who are searching for your products or are looking at similar products.
At the same time, you have full cost control, as you can define your bids and campaign budgets individually. In addition, you only pay for the clicks on your ads, displaying the ads themselves is free of charge.
You can create, monitor and optimize your campaigns independently. Since the dashboard provides an overview of the performance of your campaigns, you can make data-based decisions.
Take your chance for increased sales and long-term growth!
All information about Sponsored Product Ads summarised
Make sure that your product and offer data are provided in the most favourable way to ensure that increased traffic on your products will convert.
Setting up a Campaign
The system will guide you step-by-step through setting up the campaign, product selection, definition of keywords and budgets.
Track your Performance
Supervise your campaign’s success, adjust your campaign settings or optimize bids and keywords.
Sponsored Product Ads can appear in several ad placements across the site (especially in the search result pages and category pages) to help shoppers discover your products. These placements may change from time to time as we are constantly making changes to the design and trying to optimize it.
Based on the products that you are promoting we match their keywords automatically to the search terms that shoppers are looking for. When a shopper searches using words or terms relevant to your promoted products, your ads might appear along with the other products on the search results or in the category page.
Sponsored Product Ads are performance-based – meaning that you do not pay for impressions of the promotions. You only pay when a shopper clicks them and enters your product page.
Before starting campaigns to increase the visibility of your products, there are a few aspects you should consider in order to actually increase your conversion rate:
Log in to your seller account on kaufland.de/seller and click “Sponsored Product Ads” under “Services". From there, you can directly log in to your Sponsored Product Ads account. In your Sponsored Product Ads account, you can then set up a new campaign via the button “New Campaign” under the menu point “Campaigns”. Follow the instructions of the system to set up the campaigns.